Global Commercialization of Companion Diagnostics: Value Capture in Personalised Medicine
Speaker: Joseph V. Ferrara, President Boston Healthcare Associates, Inc.
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Given the significant changes in global health care funding and innovation environment, how can pharmaceutical/diagnostic companies deliver increased value demanded by providers, payers, and patients?
A better targeting of therapy through companion diagnostics is one potential method, but the question of value capture and ROI for personalized medicine innovators remains.