Moderated by Dr. Wouter Spek, Managing Director at EuroBioForum, the webinar will feature Jami Taylor, Senior Director, Global Access Policy, and Ralph Riley, Global Leader for Health Economics and Pricing, both from Janssen Diagnostics, who will share views on how PM is changing the pharma’s role as an educator and speak about the role of diagnostic partner in companion diagnostic education; and Dr Dominic Harrington, Consultant Clinical Scientist & Viapath Scientist Director (Guy’s and St. Thomas’ Hospitals), who will discuss where and how can pharmaceutical and diagnostic companies align their education efforts effectively.

Moderated by Sanna Paakkonen, the webinar will feature Paul Pfleiderer, Vice President of Medical Affairs at Bioceutics who will share specific market research about physicians’ understanding and views of personalized medicine in Europe; Malee Fernando, Lead Clinician of Sheffield Haemato-Oncology Diagnostic Service, who will speak about issues in the clinical environment; and Mark Reis, EVP of Bioceutics, who will discuss strategies around narrowing those gaps.

>>> Streaming access

Speaker: Juliette Plun-Favreau, Senior Director Reimbursement & Market Access Genomic Health, Inc.

Speaker: Joseph V. Ferrara, President Boston Healthcare Associates, Inc.

>>> Streaming access

Speaker: Prof. Dr. Stefan N. Willich, MPH MBA Charité Institute for Social Medicine, Epidemiology and Health Economics.

>>> Streaming access

Speaker: Mara Aspinall, President and CEO of Ventana Medical Systems and Global Head of Roche Tissue Diagnostics.

Speaker: Narayan Ph.D., MBA– Senior Director, Integrative Solutions, Neuroscience, Janssen Pharmaceuticals.

Speaker: Dr Wouter Spek, Managing Director Eurobioforum.

>>> Streaming access

EPEMED supports this initiative from Genetic Alliance: a year-long webinar series.

>>> Streaming access

Speaker: Stig Albinus, Senior Communications Executive, APCO Worldwide.

Speaker: Mark R. Trusheim, Visiting Scientist and Executive in Residence at MIT Sloan School of Management.

Speaker: Peter Keeling, CEO, Diaceutics.

Speakers:

Prof. James Kaput, Nestlé Health Science Program Director, ClinicalTranslation Nestlé Institute Health Sciences
Prof. Christian Bréchot, VP Medical and Scientific affairs at Intitut Mérieux, Nutrigenetic Scientific Context
Dr. Robert Jones, Scientia Advisor Foods Division, The Business of food as Medicine Principle

Speakers:

Dr. Iain Miller, BioMerieux: “Market Access Challenges in EU for High Medical Value Diagnostics Tests”
Nick Crabb, Associate Director, Diagnostics Assessment Program, NICE: “NICE Assessment of Companion Test Products”
Loic Kubitzka, PWC : “The opportunities and challenges of European market entry for emerging diagnostics companies”